Joico Blonde Life Brightening Masque 150ml Campaign Christmas 2024 Gently detangle your hair while

Gently detangle your hair while adding volume

optimized for medium-length hair

Cetyl Palmitate: An emollient that provides a smooth after feel

Wheat Protein: Adds shine and strength

It illuminates highlights on blondes and adds shimmering brightness for colour treated and natural hair ranging from grey to white shades

Joico Blonde Life Brightening Masque 150ml Campaign Christmas 2024 Gently detangle your hair whileJoico Blonde Life Brightening Masque instantly hydrates, softens and amps up your pale strands by neutralising those trace minerals that lead to dullness and yellowing. For bleached, double processed or high lifted blonde hair. 150ml Blonde Life collection of home care products that protect, detoxify, and bump up the brilliance and strength of hair thats been bleached, double processed, or lifted to new heights; while preventing environmental damage